How It Works
Submissions
Local artists submit their work and we curate a roster of incredible talent. Selected artists pick the prices they want to sell at and keep the lion’s share of the profits after an artwork sells.
Exhibitions
We design and hang pop-up exhibitions in the windows of our business partners across North Brooklyn. These shows run for roughly a month at a time, before a new selection of works replaces the old. Every storefront keeps a percentage of the sales from the artwork they sell, and another sum is evenly divided among all of our business partners. Flash shows lasting only a weekend are hosted in non-traditional art settings which also take home a portion of the sales.
Encounters
Neighbors, visitors, tourists, and passers-by get a perk during their daily routine through spontaneous encounters with our exhibitions. QR codes attached to each label allow viewers to instantly buy a work, and our website allows collectors to browse and buy art at their leisure. With 100% transparent pricing, we make starting—or growing—an art collection as easy as taking a walk.
Payouts
At the end of each exhibition cycle, artists who’ve sold their work get paid. If a piece hasn’t sold, it’s returned to the artist or continues to be listed on our site and cycled into a future show. Business partners also receive a check for sales and participation. Collectors fortunate enough to have snagged an artwork pickup their new masterpiece and bring it home.
Benefits For artists
Set your own prices: Decide how much you want a work to sell for and that’s the price it’s listed at.
Generous payouts: All our artists keep 60% of the list price of every work that sells—more than offered by traditional brick-and-mortar galleries.
Unlimited, free submissions: You can submit as often or as infrequently as you want, and we’ll never charge a submission fee.
Non-exclusive exhibition rights: There are no exclusivity agreements to sign so you can show with as many other outlets as you want.
Added visibility: In addition to having your art exhibited with our partners, you’ll also be added to our Artists page and have your work featured on our social media.
Connect with local collectors: Local exhibitions mean a local audience, and a chance to grow a loyal fan base next door while supporting the neighborhood.
Benefits For businesses
Passive income: Our business partners get 10% of the list price of every work sold in their storefront, and every storefront splits another 5% of sales at the end of each exhibition period, so even if you don’t sell any art, you still get paid.
Attract customers and tenants: By improving your windows, you’ll get more people pausing outside your storefront. For active businesses, this means you’re more likely to get them to come inside and become customers. For vacant storefronts, this improves the likelihood of finding someone to let your space.
Stay connected to the community: Today, when business-as-usual is anything but usual, the normal way of interacting with customers has been radically upended. It can be a challenge to maintain your regular footprint. By supporting and displaying local artists, you’re helping creatives who live and work nearby, keeping the area beautiful, and reminding the neighborhood how important local businesses are to the community.
Added visibility: In addition to having your work exhibited with our partners, you’ll also be added to our Business Partners page and featured on our social media.
Benefits For collectors
Transparent pricing: All our pieces list the price you pay on the label—no asking for price lists, negotiating with a salesperson, or worrying that you’re being gouged.
Collect at your own speed: With QR codes right next to an artwork, you can buy it on the spot and ensure you get the work you love. If you need some time to think things over, our full inventory is always up to date on our site, so you can log on and acquire a piece even after you’ve walked by it.
Art you love—and can actually afford: Our goal is to offer works that aren’t just artistically noteworthy, but also financially approachable. While we offer pieces at a range of pricepoints, we make sure that even those just starting their art collection can take home something beautiful.
Support emerging artists: It’s no secret that it’s never been easy to be an artist, but these days it’s more difficult than ever. By working with Counterpoint you’ll help support those who are building a practice and give them the ability to keep doing what they love.